Terry Peters is committed to keeping his business both economically and environmentally sustainable. Every parcel of land is part of a comprehensive plan that involves harvesting timber with considerations for habitat improvement, wildlife and water quality management.

Peters has made a commitment to using resource management techniques that promote the production of less common timber species such as cedar, hemlock and white pine alongside the more common aspen and soft maple. This diversity not only expands Peters’ product range, it also helps support an array of plant and wildlife habitats.

“Terry is a timber producer who demonstrates his strong conservation ethic on his own land, as well as throughout the region,” wrote Michele Wheeler, Executive Director, Bad River Watershed Association, in her letter of recommendation.

Peters’ leadership and outreach within the community are exemplary. He has been a member of the Sigurd Olson Environmental Institute Advisory Board in Ashland and is a charter member of the Bad River Watershed Association. Peters is a featured speaker at the Northern Great Lakes Visitors Center and also speaks to Northland College students about timber management. He also regularly participates in the Children’s Miracle Network’s “Log A Load for Kids” program.

“Being the Leopold Conservation Award winner is almost beyond words,” said Terry Peters. “It’s for me, it’s for my family, it’s for my company, it’s something nobody can take away, and it’s something I’ll always be very, very proud of."