The Louisiana Department of Agriculture and Forestry developed the Louisiana Grown. Real. Fresh. program to identify and promote Louisiana agricultural specialty crops and the value-added food products of such crops grown, harvested, and processed in Louisiana. The Louisiana Grown. Real. Fresh. program’s goal is to provide Louisiana farms the ability to connect with the consumer and have their product recognized as a local product through statewide advertising and promotion efforts that encourage consumers to buy fresh, local specialty crop products within the state of Louisiana.