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Logging’s Ongoing Public Relations Battle

Most forest landowners understand the critical role logging plays in the long-term ownership and conservation of their forest resources, both from an ecological and economic perspective. both media and extremist environmentalists have successfully redefined logging in the public’s minds as the wanton destruction of forests. Any reference to logging in the mainstream media usually has a negative connotation. It’s as if there’s some other, more environmentally-friendly way to harvest trees. Just as people don’t like to think of how their animal food is harvested, they apparently don’t want to recognize how trees become lumber. Read More »